To work as locally as possible, in short circuits, and to encourage the saving of primary resources. Our customer Intermarché does this on a regular basis, for example on this 2000-store commercial operation at the end of May. We supported them... locally too: our designers and printers are based in France, and print on recycled cardboard and fleece.
Do you have to have a CSR conscience to choose to work with Com' Etc? Maybe... Most of our customers have an ambitious CSR strategy, which we're delighted to support.
For example:
- Vinci Construction, whose Materials subsidiaries produce construction aggregates known to be costly in terms of CO2: for over ten years, its subsidiaries in the PACA region have been developing formulation processes combining primary quarry resources with recycled construction site rubble.
A strong pioneering spirit has been developed within the PACA subsidiaries around cutting-edge technical research, with tangible results to show for it: over 90% (91.2% to be exact) of historical customers have followed suit and now buy these aggregates instead of primary quarry aggregates. With an average rate of recycled aggregates of 30% by 2024, the reduction in direct and induced CO2 emissions is 13%, and represents a significant tonnage on the scale of the Region and the construction industry in general.
Our support focused on defining marketing arguments and the customer experience, to remove disincentives to the use of recycled materials, and on developing brand awareness in the PACA region. Vinci now markets these aggregates throughout France under the OGÊO brand. - Spirit Technologies, active in the aerospace, nuclear, defense and other industries with specific mechanical engineering needs, has implemented an ambitious CSR strategy that promotes the development of the local economic, educational and sporting fabric. We're very proud to be supporting them in the overhaul of their communications, with the first major step being a new website / brochures / presentation film for the Paris Air Show this week.
- RD Group, a Groupe Galilé company whose logo, website and other communications elements are currently being redesigned by Com' Etc, recycles its refractory metals and implements initiatives aimed at its journeymen welders and other staff, helping to create a corporate culture based on the values of mutual aid and solidarity. Historically active in the market for parts for industrial heat treatment furnaces, exporting all over the world, the company is pursuing its CSR development by offering furnace retrofit services, to extend furnace life and reduce energy consumption.
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GEOLEAN Group, another of Com' Etc's emblematic customers, helps, through 3 specialized subsidiaries, major groups, ETIs and start-ups in the energy, logistics and other industries to optimize their processes so as to increase yields while reducing lead times, work-in-process and production scrap. The company's slogan, “Installer of results”, perfectly reflects the results achieved in the field: doubling of production capacity, productivity +30 to 50%, and all this thanks to the strong involvement of the customer's field teams.
More than a marketing argument, CSR brings cohesion and depth to the company's actions, making it attractive to market players. At the same time, it contributes to a solid employer brand and appeals to the younger generation.
How do you see your CSR? Is it an obligation, or an in-depth reflection that needs to be publicized?