Dole France recently entrusted Com' Etc with the design and production of point-of-sale advertising for 834 Intermarché stores.
Discover the secrets behind this project here! First, detailed knowledge of the store layout enabled the development of a telescopic arch that could be easily adapted to the different formats of the Intermarché brand. Mobiles and a pallet skirt completed the display, creating an attractive visual ensemble. For the smaller Express stores, the arch was replaced by posters featuring the same visuals.
Next, the beautiful visuals of the Dole brand were enhanced by high-definition printing on locally manufactured recycled materials for reduced environmental impact and perfect adherence to deadlines:
- 100% recycled cardboard, manufactured and printed in France,
- 100% recycled non-woven polyester, woven and printed in France,
- assembly of kits in an ESAT (centre providing support through employment for people with disabilities) in the Hauts-de-France region.
Finally, logistics: clear labeling of each kit and each pallet box ensured smooth delivery to each point of sale. Once on site, the detailed assembly instructions accompanying each kit made assembly as easy as possible for the store teams, who were already busy setting up the products on the stand.
The entire Com' Etc team is very proud of this new collaboration!