Heard in Lyon last week: "There is an industry in France, we'll have to take an interest in it." The industrial world is in the midst of a revolution, relations and power dynamics are being redrawn, leading to a new need for visibility.
Communication in the industrial world? A true challenge! That is, understanding the challenges of a new technology, a technically advanced offer or any other innovation that differentiates you from your competition, and transcribing your offer in an attractive way to your targets using the full range of communication channels.
Have you thought about this yet? Effective communication accompanies sales actions and converts your prospects more easily. And yes, there are communication agencies that are keen on technical topics!
We were in Lyon last week to meet with companies from the South of France and elsewhere who are looking to expand at the #GloablIndustry trade show. Thank you for the fascinating discussions about your respective know-hows. To be continued!