☀️ September: the last events before the end of summer, marked by conviviality and blue skies in Provence, the French Riviera, and the Alps.
An opportunity to unveil a new logo... (RD Group), a new website... (Spirit Technologies), and a collaboration that has lasted for five years... (Eurovia and Entreprise Jean Lefebvre - Méditerranée) and to mark a recognition that is greatly appreciated by the entire Com' Etc - Agence de communication team.
What do these three companies have in common? All three have specialized expertise that is difficult to explain to prospects who are in a hurry or not very technical themselves.
Better understanding the needs of target markets, finding the arguments (technical, financial, CSR) that correspond to their challenges, then promoting them through attractive visuals that evoke the worlds of each company, in order to create a strong and appealing image: these are the four key steps to enable technical companies to make themselves known and develop their markets.
Photo credit: © Patrick Domeyne from the Hautes-Alpes Development Agency